You may know Heidi Swapp as the creative force behind her global craft brand, inspiring women to “make pretty stuff” for more than 25 years while navigating the adventures of raising five kids. But in 2015, Heidi’s life changed forever when her 16-year-old son, Cory, died by suicide. Suddenly, she was faced with the overwhelming reality of grief, family responsibilities, and running a business—all while her own health and wellness were pushed to the background.

In 2020, while caring for her mother through the decline of Primary Progressive Aphasia, Heidi underwent a full hysterectomy and was thrust into menopause overnight. The physical and emotional upheaval added another layer to an already chaotic reality, and she knew real change was essential.

After years of resisting, carrying guilt for prioritizing herself, and struggling through false starts, Heidi began to SHIFT—rebuilding her health and identity one habit at a time. Step by step, she found strength, confidence, and a renewed outlook for the future.

Now, her passion has shifted too. Today, Heidi helps women just like her believe that health, healing, and happiness are possible—and that it’s never too late to start shifting.